250,000+ Lives Every Month

This is what drives us: the community that read our content every month. Whether through our smart phones and tablets, desktops and the traditional printed magazines, or the good ol' face-to-face events.

When we started, we saw many investment decisions made without the availability of good research and information. That need has never changed and our desire to meet it remains steadfast too. Through our researchers and computer analysts, we stand shoulder-to-shoulder with our community to help them make better choices with trust information.

And with #DataTechnology, we understand our audience even better through all the things they read through us -- so that ultimately we give them the personalised curated content that enables them the most. 

We understand the challenges of information overload. Hence rather than just republishing works, our team carefully curates, selects and process through data and information for you.  As one of the few publishers that are bizSAFE Star certified in Singapore, we honour the importance people place on our platforms.

That's why The Hong Kong Jockey Club, Selangor Turf Club, Korea Racing Authority, amongst many others, have entrusted us to provide content for them. 

And how do we reach out to our audiences? Started with only two brands in 1977, we've grown our stable of trusted brands that are renowned in the horse-racing and financial media industries. Today, the group manages a wide array of different brands, engaging audiences from different backgrounds -- all towards the goal of empowering them with good content.

The Punters' Way Product Line - providing timely racing information from Hong Kong, Malaysia, Australia, Korea, South Africa and more! A Century-old industry undergoes technological evolution – our www.winner21.com website and even more importantly, the popular Winner21 App since 2001 and 2013 respectively.

In 2023, we expanded our product offerings with the launch of www.win28.com.my and Win28 App to cater specially for the race goers in Malaysia.

We started valuing the lives our content touches. And it makes us realise too that those who join us, are equally important if not more. It is the team who makes all we do possible, enjoyable, and precious. From creating, curating, checking and channeling them through the right audience for our clients -- no matter how much machinery, it all comes back to the people behind the screens. 

Here, we believe in empowering lives and helping each one succeed in their lives -- in and out of work. Every idea is valuable, just a matter of finding the right time for them.

A Brand Racegoers Trust since 1977

When our founders first stepped into the turf club in 1976, the one thing that struck was how blindly everyone was placing their bets -- based on what their neighbour or bookmaker shared with them. It was then we discovered the information gap that we wanted to fill, helping lives to at the very least, bet after a good study in their bet. 

Since then, Punters’ Way and its product line of magazines and digital platforms have been the leading horse racing information provider in Singapore. Many of our readers have read our magazine since the first day they entered the races, letting it be the textbook when they teach their next generation about horse racing. 

Whether it's about business partnerships, career discussions or simply wanting to know more about us, just drop us a note -- we are more than delighted to connect. Alternatively, just drop us a call at (65)-67458733. Looking forward!